Strategy has been around since marriage…and war too. Within business or nonprofits, it is and essential step before organizational growth. With effective communications and brand strategy, CEOs can use this information to make strategic purchase and selling decisions, marketers and use the information to launch coordinated campaigns, and CFOs can plan funding accordingly, among other operational functions.
BRAND STRATEGY
Prior to rolling out a brand or sub-brand, we work with you to either augment or spearhead your brand strategy process to assure brand equity growth. Determining what your brand promise is, where the brand will be over time, and planning for its evolution are all key aspects of this process, as well as assessing your differentiation, relevancy, esteem and familiarity.
CONSULTATION SERVICES
Our experts are available at hourly or package rates for advice regarding brand, design, or campaign-related issues. This can help if you just need basic guidance or are completely stuck with a organization-wide problem that you are too close to solve. This service is also a key part of any campaign or branding initiative to augment your in-house capabilities and expertise.
CAMPAIGN DEVELOPMENT
This is often where marketing, branding, strategy and design all come together, and is a cornerstone of what we are known for as an agency. Basically, we work with clients to prepare an effective way to take an idea or product to an audience, develop appropriate materials to attract attention, and coordinate the process of rolling these out according to plan to address campaign goals.
NAMING
A key element of any strategy, is at the forefront of potential clients’ attention when they consider their options. Does your naming architecture make sense and have an organization to it that will be cost effective for your group—do you even have a naming architecture in place? That may not make a difference now, but as your organization grows, this could be a big issue and time/money waster if not done well. Mediastudio helps in this process with naming workshops and consultation, from an outside objective angle outside your group. This helps many see “the woods from the trees” and name appropriately.
COMMUNICATION PLANNING
Today's marketplace is sophisticated and involves careful strategy. Through ongoing research, experience and education, Mediastudio understands the planning process and how it can help both budgeting and overall success. We offer short and long-range plans, consulting, and planning workshops with your group. We work with both appointed leadership, and front-line representatives too that are involved in the success of your organization to help develop your ideas and add our objective viewpoints.
MESSAGE ANALYSIS
Messages are complicated. You have many different groups to communicate with and each one needs its own message. Mediastudio is available to both review your message strategy or help you develop one from scratch. No matter what you choose, we will help you to develop messaging that is focused, targeted, and relevant to your audiences.
STRATEGIC PLANNING
Whether you are developing collateral materials or planning a 5-year communications venture, strategic planning is fundamental to achieving your goals. Mediastudio works with clients to develop both short and long range plans involving varying budgets and budget cycles. As part of the plan we examine and create specific tactics to strategically reach your goals. In addition, we supply the information you need to make decisions and execute these strategies effectively.