Interstages

Situation
Summary background of the organization
This group provides opportunities for early adolescents from low-income neighborhoods to discover talents, strength and skills, as heighten self awareness to enter young adulthood.  Interstages operates daily afterschool programs targeted specifically for 6th 7th and 8th grade girls in Southeast DC.

Obstacles
The communication challenges faced
With a skeleton staff and limited funding, this new group lacked the manpower or funding to communicate their existence to potential participants.  People kept asking if they had a web site, and they had the technical expertise, but did no creative input.

Design Response
The steps and solution taken by the CreateAThon design team
The creative team tackled the overall look of the site, marrying it with their business card and existing brochure.  It was built in a way that the technical team could “hit the ground running” to update it easily.  As a result, the group says they can “now be taken seriously” and now no longer lack a professional presence on the web.  They feel they have “moved to the next level”.