Organization: Takoma Park Film Festival

Situation
Summary background of the organization
This festival aims to bring together a diverse community celebrating the newly democratic art of digital filmmaking and other cultural expressions. This group hoped to expand their image and community presence in this, their fourth year. Operating on a shoestring budget, the Takoma Park Film Festival is showcasing the amazing breadth and depth of filmmaking in the city of Takoma Park. This year, the festival is showing movies from acclaimed Hollywood actors to beginning animations from elementary-school students.

Obstacles
The communication challenges faced
Throughout their years in existence, this group has struggled with low attendance. They wanted to create materials that would draw an audience, materials that represented the caliber of this festival.

Design Response
The steps and solution taken by the CreateAThon design team
The CreateAThon team developed a unified promotional campaign to advertise the festival. The energetic, easily recognizable logo, poster, and movie program captures the youthful energy of all the filmmakers, famous and unknown.