Organization: Words Beats and Life

Situation
Summary background of the organization
WBL researches, recruits and initiates youth campaigns about the complex issue of violence prevention. The group aims to change community norms, values and attitudes about violence; by raising awareness about artistic outlets for youth; promoting success and prosperity as a viable option for DC youth; and fostering collaborations between corporate citizens, university students and community partners to play productive roles in the lives of youth. In addition, this group encourages and supports communication between guardians/parents and their children about violence, health and the numerous viable alternatives to violence and self destructive behavior.

Obstacles
The communication challenges faced
This is an all-volunteer group with no paid staff on a limited budget. This group has many different programs, each with unique needs. In addition, there is the perennial challenge of getting the attention of young people...

Design Response
The steps and solution taken by the CreateAThon design team
With the obstacles listed above in mind, the designers prepared a campaign of uniquely sized, attention-getting posters. The size and shape will facilitate easy placement on locations from lockers to telephone poles. In addition, the overall look of the design itself acts as an oversized exclamation mark, conveying the excitement, vitality, and creative energy of the hip hop culture.