Organization: D.C. LEARNs Inc.

Situation
Summary background of the organization
D.C. LEARNs builds the capacity and effectiveness of adult, family and children’s literacy services in Washington D.C. They mobilize resources to support literacy in D.C., and develop and advocate a comprehensive plan that addresses the needs of low-literacy residents and organizations that provide services to them.

Obstacles
The communication challenges faced
Their materials needed to supplement their efforts to recruit new members; strengthen their coalition and support a sense of cohesion and cooperation among literacy providers in the city. They need to convey a positive sense of the work of D.C. LEARNs and other literacy providers in Washington D.C. They seek to increase basic awareness of what they provide. This group is growing and maturing and needs materials to reflect their changes.

Design Response
The steps and solution taken by the CreateAThon design team
A brochure was designed with a color palette that compliments their existing logo. Images were chosen based on the key idea of literacy and its importance.