Organization: Community Harvest

Situation
Summary background of the organization
Community Harvest was founded on the belief that ALL people should have access to fresh, healthy food, regardless of their neighborhood or income level. Without needing to resort to emergency food supplies, scavenging or stealing. The mission of Community Harvest is to create a locally rooted and sustainable food system that meets the needs of both low-income communities and small farmers in the Washington DC region.

Obstacles
The communication challenges faced
The group needed a tool that accurately talks, visually and with focused messaging, about what they are doing and how they are reaching their core audience.

Design Response
The steps and solution taken by the CreateAThon design team
A holistic and very fresh look was selected to convey the spirit of the organization. This design effect was seen as one that would reach both the youth market and seniors while also visually connecting the farmers to the urban audiences they serve. In each of the designs, the urban style was married with the tradition of what is seen in farmers’ markets.