Organization: Arlington Street People’s Assistance Network (A-SPAN)

Situation
Summary background of the organization
The Arlington Street People’s Assistance Network (A-SPAN) is a nonprofit, community-based organization whose mission is to assist every homeless person in Arlington County, VA to get off the streets and live a life of dignity. Their strategies include: meeting emergency needs including food and shelter; providing direct outreach, case management and employment assistance; advocating for and creating new programs to fill gaps in preventative, emergency and rehabilitation services; and increasing community awareness and involvement in ending homelessness.

Obstacles
The communication challenges faced
The group lacked a consistent identity visually. There was not an identity of the whole scope of the organization. But, rather each individual program was looked at individually. For example, when visitors learned about bagged meals, they did not realize that they also offered emergency winter shelter and Opportunity Place.

Design Response
The steps and solution taken by the CreateAThon design team
Uniform fonts and image choices, including a rework of the logo, were designed to assist in developing a look that was clear and consistent.